12 Jun 2014

10 reasons we love the new Victoria Beckham and what we've learned from her new style

Since she became a fashion designer and gained a respected place in the industry, Victoria Beckham impressed us with some personal style changes we would never think she was capable of. Her latest appearances made us get to the point we love her style even more. And here are some reasons why:

1. She reinterpreted the romantic flower prints in a very structured and contemporary

2. She proved us femininity and power dressing can go well together. 

3.She made the Wayfarer sunnies cool again.  

4. She knows how to pull a boyfriend stripped shirt with a flower printed pencil skirt. And what a skirt!

5. Speaking of sunglasses, she doesn't need more than a pair to impress.

6. She rocks those midi lengths like she doesn't care she's not tall.

7. She doesn't wear sky line platforms. 

8. Her pointy toe stilettos are the best proof you don't need to be different in order to be chic.

9. She's the new master of colors.

10. She's proudly wearing her own designs. 

9 Jun 2014

10 rules you must follow for spending less and getting more on sales

As the summer sales season is ready to kick off, you are desperately thinking about few items you had your eyes on since forever... well, if forever means 5 months. No hurry! Take a break before you buy. Speaking from our odd experiences, we reveal some mandatory rules to follow for a smart shopping session during sales. 

1. Have a snack before you go for grocery shopping. 
That's what they say and apparently it works for apparel as well. Before taking your favorite shopping spots by storm, take a deep yoga breath and a look in your wardrobe. You will realize you have lots of unworn stuff that you bought for a regular price. Then why would you spend more on sales? Set yourself some rules of not buying anything if you still have items you've never worn in your wardrobe. Yes, fate is a bitch. 

2. Leave your credit card home.
...All of them... Unless yours are in someway "made of elastic rubber". No kidding! A rigorously established budget might be your rescue.

3. 99 is actually 100!
It seems like an old marketing trick that you claim to be aware of, but in the end, when you get to the dream rack full of goodies, you don't even realize how your brain works against your wallet. Control yourself and remain self conscious about the prices.

4. Pick the right sizes!
You are always tempted to think those 200$ Jimmy Choos will stretch a little. They won't! Unless you use a hammer to help them. Neither will that extra small top. You'll end keeping them in your wardrobe as a reminder of those times when your financial awareness was on holidays. 

5. Avoid "raped" items!
Make sure you notice all the defects, stains and pulled threads. Most clothes end on the sale rack for a reason - they are not being sold. Remember that people are as crazy as you are when it comes to 80% off, some of them might get really wild and tear up the garments. 

6. Don't buy seasonal IT items!
That's why the are actually called seasonal - they come and go before you'll to even love them. Yet, if you're a trend junkie, make some research before going for shopping and find out what are the main trends of the upcoming season. That's a great way to trick the unstoppable circle of fashion. In the end, what goes around, comes around.

7. Go back to basics!
Nothing could be better than a leather jacket on 70% off. Maybe only a leather jacket on 80% off. Sales are the best opportunity to replenish your basic wardrobe. Spend less money on denim, tank tops, cashmere cardigans, turtlenecks, leggings, ballet flats and so on... 

8. Invest in timeless pieces!
Avoid shapes, colors and prints that won't last an eternity and invest your savings in some classics, especially if your main target is the high end department. A Max Mara camel coat, the Brunello Cuccinelli luxurious textures, a Belstaff wax jacket, the Alaia knits - you will always find some precious items that you will wear forever. 

9. Accessorize it!
Shoes and bags are always a great idea, especially when you get them for a reasonable price. If you didn't afford a leather high quality tote before, you have a chance to purchase one on sale. Talking about shoes, make sure you replenish your must collection. A woman should always have a pair of nude stilleto, ballet flats, wedges, flat sandals, chic evening sandals, a black pointy toe and a pair of sneakers. The rest of it is desire. Likewise you should invest in jewelry - pearls and diamonds are always welcome. 

10. Don't buy what you don't need!
Last but not least: "It's so cheap!" doesn't make it more suitable for you. Avoid items on which you have a 5 minutes crush. You can always do better! There are certain things in this cruel world of fashion that you just have to leave on the rack.

Let the fun begin!

4 Jun 2014

Top 20 Angelina Jolie's most spectacular red carpet looks

Though she turned 39 today, Angelina Jolie is still looking awesome and continues to impress with every appearance on the red carpet. So we decided to pick up 20 of her best looks and decide which one is the most unforgettable.  

Number 20: she attended Oscars for the first time with her father at age 10 in a white lace dress
Number 19: she wore a 27$ dress to the premiere of "A mighty heart"
Number 18: She wore 1 mln $ jewelry to the 2004 Oscars
Number 17: She impressed in a tuxedo at the Shrek 2 premiere

Number 16:She discovered her love for Elie Saab at the 2009 Oscars
Number 15 goes to one of her latest appearances in a Atelier Versace gown
at the London private premiere of Maleficent
Number 14: So was the leather Atelier Versace gown she wore for the Los Angeles
premiere of Maleficent 
Number 13:One of her first red carpet appearances with Bradd in a St John dress
 at the Golden Globes in 2007
 Number 12: Her first "leg" thing in a Versace gown at Salt premiere in Tokyo
Number 11: And then was the Cannes in 2011, in Atelier Versace, of course
Number 10: She was in a really good shape at the  2009 Golden Globes in
Atelier Versace, of course
Number 9: her ivory Atelier Versace dress for the 2012 Golden Globes
Number 8: almost nude in a Versace silk gown at the Cannes Film Festival in 2009
Number 7: one of her most memorable red carpet looks at the Mr. & Mrs. Smith
premiere in 2005
Number 6: she choose a Max Azria Atelier olive gown when she was pregnant with
her twins during 2008 Cannes Film Festival
Number 5 goes to "Hey, Angie, Morticia called and asked for her dress"
at the 2000 Oscars
Number 4: probably her most beautiful Elie Saab dress she wore to the
2014 Oscars
Number 2: one could never forget this stunning emerald green dress from
Atelier Versace she wore to the 2011 Golden Globes
And the number one goes to the famous leg that has some twitter accounts.
She wore Atelier Versace (again) at the 2012 Oscars and totally killed it
Which one is your favorite?

2 Jun 2014

All the red carpet looks from the 2014 CFDA Fashion Awards

As CFDA Fashion Awards is one of the most important industry events, designers, models and celebrities got together last night to reward some important fashion figures. While Tom Ford received a lifetime achievement award, Rihanna got the style icon of the year award in an outrageous naked dress. Michael Kors was the big winner of the night as Anna Wintour, Blake Lively and Karen Elson wore his outfits. 

Alessandra Ambrosio

Anna Wintour in Michael Kors with her daughter in Dolce&Gabbana

Mary Kate and Ashley Olsen

Karlie Kloss in Band of outsiders

Blake Lively in Michael Kors

Chanel Iman in Monique Luhllier

Coco Rocha in Christian Siriano

Diane von Furstenburg

Donna Karan

Karen Elson in Michael Kors

Lupita Nyong'o

Marion Cotilard in Dior

Olivia WIlde

Rachel Zoe

Solange Knowles in Calvin Klein


Tom Ford

More on Rihanna's look

Which one is your favorite? 

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