27 Oct 2014

How to make your daily work outfit a little bit more fun (part 1)

Dressing in the morning is a huge issue for every woman, especially if that woman works in a business environment where rules should be followed while she is offered zero tolerance for bright colors and prints. Accountants, lawyers, marketers and officials they all struggle with one problem - the fear of black and white. There are two options corporate women usually think they have when they open their closet at 6:30 AM on a daily basis. First comes the "never go wrong and boring" black suit with a white fitted shirt. She will wear the skirt on Mondays in a failed attempt to start the week with elegance and, of course, she will leave the pants for the casual Fridays. The second option could resume to a party dress, just because weekends are not enough, an extremely low v neck sweater or some casual tunics borrowed from the "go for a walk" wardrobe. Unlike the boring, still classy day to day pant suits, this items should be considered a serious issue of the dressing ethics. So when you get to the point when you realize there is nothing to wear to work, always remember that you can replace black with navy and white with pale blue. Therefore, if your organisation's dress code allows prints, don't hesitate to put some color in you outfit while making sure you know when enough is enough. If you are not comfortable with mixing and matching colors and prints, pull off an interesting cut that works better for your body shape. Keep the accessories on a minimalist note and under any circumstances do not wear heels higher than your goals. Good luck, I know you can work it way better than me!






24 Oct 2014

De ce designerilor din Moldova nu o sa le creasca aripi la Oxford Fashion Week

Am revenit. Si vreau sa fiu inteleasa corect, acest articol nu este un atac personal, cum le-ar place multor carcotasi sa creada si nici nu e o fatala critica nefondata adresata oamenilor care se ocupa de acest proiect. Este un mesaj deschis catre toti artistii si tinerii designeri din Moldova. Sper sa fie si unul util. 
Trei fete au castigat concursul "Mandria" si au fost invitate sa participe la Oxford Fashion Week. Au intervenit multe probleme financiare si banalitati birocratice. S-au cheltuit vreo cateva zeci de mii de lei pentru a sustine acest demers artistic. Detalii - http://nataalbot.md/2014/10/23/despre-cum-se-taie-aripi-si-se-ramane-in-zbor/
Ma bucur tare mult de astfel de initiative si de faptul ca oamenii incearca sa promoveze artistii nostri, ma bucur ca s-a mai iesit din naftalina evenimentelor de tip art podium, dar am cateva sugestii din partea persoanei mele umile. 



Am sa contrazic argumentativ acest proiect cu speranta ca se vor forma niste concluzii constructive. De obicei, astfel de lucruri despre care o sa va vorbesc mai jos se intampla din cauza ca sunt coordonate de persoane care nu sunt tocmai competente in acest domeniu. Si nu, nu zic aici ca Nata Albot si echipa sa nu se pricep la ce fac. Dimpotriva, ma bucur ca organizeaza astfel de evenimente. Insa ce vreau sa zic este ca in industria modei lucrurile sunt specifice. Or, daca ne apucam de o revolutie sau vrem sa punem fundamentele la o industrie sanatoase, trebuie sa stim bine in ce ne bagam si cu ce se mananca aceasta mamaliga. Trei fete sunt bravo pentru ca au iesit din formatul art podium. Concursul "Mandria" a fost si el misto. E bine sa ne cunoastem tinerii talentati si sa le validam munca, daca e cazul. Ma intereseaza mai mult aceasta plecare la Oxford Fashion Week. S-au cheltuit sume fabuloase pentru a trece prin niste procese birocratice inutile si pentru a asigura participarea la un concurs abolut neimportant. Este exact ca si cum le-ar fi trimis la Calgary Fashion Week. Oxford Fashion Week e un eveniment care are loc intr-un oras absolut indepartat de termenul "moda" si "industrie a modei". Nu zic ca ar fi trebuit sa ajunga in una din marile capitale de moda europene sau basta. Nu este o concluzie categorica. Exista evenimente mai modeste, dar care au recunoastere. Mercedez Benz Fashion Week din Ukraina, de exemplu, e un eveniment organizat de Daria Shapovalowa, o tipa care scrie pentru style.com si care este un insider recunoscut in industria modei worldwide. O tipa care merge la Saptamanile de Moda mai serioase de la Milano, Paris, Londra si NY, unde face networking cu editori si buyeri si unde promoveaza designerii care participa la Mercedes Benz Fashion Week Kiev. 
De ce e important sa participi tocmai la un eveniment recunoscut de insideri? Pentru ca la astfel de evenimente vin editori, jurnalisti de moda si, cel mai important, BUYERI. Buyerii sunt oamenii aia care decid daca o colectie sau alta merita sau nu sa ajunga pe rafturile showroom-urilor pe care le reprezinta. Si ei sunt foarte importanti. Nici nu va imaginati cat de importanti. Fashion Week-urile nu sunt evenimente organizate "de ochii lumii" la care designerii mai arata cate o colectie de dragul frumosului. Fashion Week-urile sunt evenimente care mentin ciclul de vanzari din industria modei. Eu una sunt mai mult decat convinsa ca la Oxford Fashion Week nu o sa fie nici buyeri si nici jurnalisti de moda relevanti. 
Urmeaza argumentul "ne promovam tara si talentele", ce conteaza buyerii?
Conteaza, pentru ca atunci cand cheltui vreo 5000 de dolari pentru un artist - acest fapt se numeste o investitie. Iar investitia trebuie sa fie recuperata printr-un capital de imagine sau prin profit. Capitalul de imagine pe care il castiga aceste fete reprezentand Moldova la Oxford Fashion Week - 0,0005, ca sa nu zic zero. Banii pe care i-ar putea castiga aceste fete la Oxford Fashion Week - nici atat. Nu o sa fiu cinica daca o sa declar ca in prezent arta, la fel ca si moda, de altfel, se asociaza cu banii. In ziua de azi, se numeste artist recunoscut cel care vinde la greu. Tocmai din acest motiv exista oamenii specializati in a promova acesti artisti si a le conferi valoare adaugata, chiar si in cazurile in care aceasta lipseste cu desavarsire. Verificati Cy Thombly si Jeff Koons, daca nu ma credeti pe cuvant. La fel e si in moda. Te numesti designer atunci cand vinzi. Valoarea unui artist sau designer in ziua de astazi este validata doar de vanzari. Stiu ca suna cinic, lipsit de orice moralitate si se rezuma la intrebarea "dar cum ramane cu frumosul?" Intr-o lume in care frumosul a devenit o valoare atat de relativa, totul se rezuma la vanzari. Esti bun cu adevarat daca vinzi. Iar ca sa vinzi trebuie sa ai un produs bun, plasat la locul potrivit in momentul potrivit. Si doar atunci reusesti sau nu sa iti validezi titlul de artist sau designer. Apropo, pe geniul Alexander McQueen nu il stia nici naiba daca nu ii cumpara raposata Isabella Blow intreaga colectie cand absolvise Central Saint Martins. 
Ce se va intampla cu aceste fete mai departe? Vor participa la un eveniment banal si irelevant pentru brandul lor tanar si se vor intoarce acasa cu cateva impresii dragute, cu cateva reportaje in media locala si cu o colectie pe care o vor tine ascunsa intr-un dulap pana la urmatorul eveniment la fel de irelevant. Si desigur, cu un minus in buget de cateva zerouri. Pentru ca relevanta participarii lor la un astfel de eveniment se rezuma la zero capital de imagine si la zero dividente din banii investiti atat de greu.
"E bine si asa, decat nimic...". Nu, in acest context nu trebuie sa acceptam alternative fara valoare. Aceasta suma de cateva zeci de mii de lei ar fi fost perfecta pentru 3 cursuri online la Parsons, una dintre cele mai importante universitati de moda din lume. Iar pentru a urma aceste cursuri online nu ai nevoie decat de un computer si de resurse financiare. Dintre cele trei fete una ar fi putut sa aleaga cursul de marketing, alta - cel de design si a treia - de social media, pentru a beneficia de investitie la maxim si pentru a-si pune bazele unui business cu potential de profit: un simplu calcul si un management de resurse esential. 
Bottom line, tinerii designeri din Moldova nu au nevoie de concursuri internationale si Fashion Week-uri irelevante. Ei au nevoie de management, PR coerent, cateva cunostinte esentiale de business si un buget de start up. Tinerii designerii din Moldova au nevoie de contacte importante - ca sa stie ce e un furnizor, ce e o fabrica, ce e un investitor si ce se intampla la Premiere Vision in Paris. Tinerii designeri din Moldova nu au nevoie de aripi sau alte epitete simptomatice. Tinerii designeri din Moldova au nevoie de vanzari. 
Indiferent de continuitate, va invit sa mergeti la eveniment si sa le sustineti pe aceste fete. 


23 Oct 2014

The camel coat case - how, when and why you should wear it

When I think of fall fashion I simply can't imagine a more versatile, comfortable and elegant piece than a camel coat.  There are only few potential items in a woman's wardrobe that could literally work with everything. And when I say everything, I really mean it. A lot of women think that a black coat is the epitome of classicism that can save their outwear fashion duties during fall. As much as I believe in black, when it comes to a coat, camel is the absolute choice. No wonder why Max Mara made it a brand signature that every celebrity is aware of and every woman has in her desire list. There are three elements that make this outwear piece a must - the color - whether you chose a darker camel or a lighter, more sophisticated tan shade, it will work with your entire wardrobe, regardless of your prints and graphics; the fabric - a cashmere coat is probably as timeless as a little black dress, but you can also go with a wool blend instead. Just remember that the texture is a significant feature of your coat's versatility; last but not the least comes the cut of your coat - you might choose between a classy masculine Max Mara like cut, or go with an over sized shape to raise your coolness awareness. Also, a wrap coat is extremely comfortable and practical.  I personally like the sleeveless version that Victoria Beckham is wearing, but if you really want a versatile piece, better go with the minimalist design. Where you can wear it? Absolutely everywhere with every occasion.  You can include it in a business look, as well as you can work it with sneakers and denim. Check our inspiration board bellow and make your own choice:


























Here are some camel coats you can find in stores this season:







Camel coats


Emporio Armani coat
2,365 CAD - armani.com


Jaeger wool boyfriend coat
720 CAD - houseoffraser.co.uk


Zara coat
190 CAD - zara.com


MaxMara camel coat
2,640 CAD - matchesfashion.com


Jaeger brown wool coat
540 CAD - houseoffraser.co.uk


Michael Kors sleeveless wool coat
2,525 CAD - shop.harpersbazaar.com


Calvin Klein coat
245 CAD - bloomingdales.com


Funnel neck coat
90 CAD - newlook.com


H M wool blend coat
110 CAD - hm.com


L K Bennett wrap coat with belt
710 CAD - lkbennett.com

21 Oct 2014

From classy to sexy. Kate Middleton chose a high slit Jenny Peckham dress for her night appearance

After she made a classy appearance in a Prince of Wales Check Alexander McQueen dress coat earlier this morning, the Duchess of Cambridge brought a new notion to "sexy pregnant". Kate Middleton attended the 2014 Wildlife Photography Awards at the National History Museum in London wearing a pale blue Jenny Peckham wrap dress with a really high, we would say unusual for her Majesty, slit. She worked the glowing gown with peep toe nude sandals and a box clutch, styling her hair in soft curls. 







Check her Alexander McQueen coat dress she wore earlier today here http://www.nonamefashion.eu/2014/10/kate-middleton-puts-some-elegance-in.html

Kate Middleton puts some elegance in a menswear fabric on her first pregnancy appearance

For her first public appearance after announcing their second child coming, the Duchess of Cambridge turned heads in Alexander McQueen as she joined her husband to welcome the president of Singapore at the Royal Garden Hotel in London. After weeks of staying in bed and fighting the morning sickness, Kate Middleton made an elegant appearance, looking chic in a Prince of Wales Check coat dress. She made the classy menswear fabric extremely feminine wearing it with an exquisite fascinator and drop pearl earrings. 





20 Oct 2014

A tribute to Oscar de la Renta - his best fashion moments

Despite Cathy Horyn calling him "rather more a hot dog than an eminence grise of American fashion" it seems like half of that american fashion has died today with Oscar de la Renta. He was a pioneer of his work, a man of true elegance that never complied with the passing trends. On the contrary, he remained devoted to the 50's expression of true romanticism and made his designer name synonymous to the red carpet glamour. Let's take a look at his best fashion moments and remember an icon of our times.




Amal Alamuddin Clooney in her wedding gown by Oscar de la Renta in Vogue, 2014
Amy Adams in Oscar de la Renta at the 2009 Golden Globes
Emma Watson in Oscar de la Renta at New York premiere of Noah, 2014
Freida Pinto in Oscar de la Renta at the Cannes Film Festival, 2014

Kate Bosworth wore Oscar de la Renta for her wedding back in 2013
A legendary caption of Beyonce wearing Oscar de la Renta for the March 2013 issue of Vogue
Taylor Swift wore Oscar de la Renta to the 2014 Met Gala
Sarah Jessica Parker stunned in Oscar de la Renta at the 2014 Met Gala
One of his favorite models, Karlie Kloss wore Oscar de la Renta for the 2014 Met Gala
Hillary Clinton, a friend and a loyal customer in 2007
Cameron Diaz at the 2010 Oscars 

Amy Adams at the 2013 Oscars
Carrie Bradshaw in Sex and the City

Rihanna at the 2011 Britt Awards

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